Optimizing Your Customer Experience (CX)
Across Digital Support Channels
By: Lanze Zingale
Executive Vice-President and General Manager – Sykes Enterprises, Inc.
Customers want easy and fast answers. Where they turn for support varies based on a number of factors. These include individual preferences, support channel availability, and the perceived or realized effort involved in getting a resolution. With the use of chat, social media care and email support on the rise, one thing remains clear: brands that effectively digitize the customer experience will gain a distinct competitive advantage. Businesses hoping to thrive in this environment must deliver a seamless customer experience across channels, including chat, social media and web- based self-help tools.
What makes Costa Rica talent so special?
By: Gina Solari
Director of Transitions & Communication – Intertec International
Costa Rica is well known for our beaches, volcanoes, breathtaking landscapes and our “green eco-friendly” efforts as we proudly host 5% of the worlds biodiversity. What many might not know, is that Costa Rica’s economy drastically changed with the arrival of Intel’s operation to our country in 1996, when they decided to establish a cutting-edge chip assembly factory as well as support several regional back office processes for their North and Latin American business centers.