Mobile app development company

Let’s start with the basics: what is mobile app development?

It is a combination of processes and procedures that have to do with writing software for wireless computing devices, such as tablets or smartphones.

It is something that is similar to the development of web applications, and its foundations are very marked in the development of more traditional software. Despite this, one big difference has to do with mobile apps typically being written specifically to take advantage of the special features that a particular mobile device offers. For example, a gaming application could be written to take advantage of the iPhone’s accelerometer.

In the future, mobile application development companies are expected to focus on creating browser-based applications that are device agnostic. These sites are built to load quickly through a cellular network and have easy to use finger navigation.

Now, the exponential popularity of smartphones and tablets has led to the rise of online software creation with the development of mobile applications. The two leading operating systems, iOS and Android, have set the pace in standardizing the different types of development of mobile applications for programmers.

– Web or Html5: Based on universal and standardized web technologies such as HTML5, JavaScript and CSS, web applications are implemented as a website that simply looks and feels like native applications. They work and run in a browser typically written in HTML5.

– Native: Native applications are designed for specific device platforms, be it Android or iOS. They are downloaded or installed through an app store and accessed through an icon on the device. Native applications are designed to take full advantage of device features such as GPS, camera, and contact lists, among others. When you think of a mobile app, the first one that comes to mind is probably a native app. Some examples of the native ones are Facebook, Twitter, Pinterest, Pokemon Go or Waze.

– Hybrid: Hybrid JavaScript, HTML and CSS applications are a combination of native and web applications. They are sourced from an app store and take advantage of the device’s features, like a native app. Like the web application, it is accessed from a browser and is based on HTML.

Speaking a bit of trends, what may be from now on for mobile applications, could, according to experts, be marked in different categories such as mobile payment method, the growth of artificial intelligence and apps on demand.

On the latter, they are already a classic among the new trends, but as they move effortlessly with each technological progress, they are always a trend for the future. If we take a look at the current market, there are many ideas for on-demand applications that allow us to bring a new product or service to the market efficiently and easily.

Regarding artificial intelligence, leading applications such as Siri, Cortana, Alexa or Google Assistant also facilitate our day to day. Day-to-day tasks such as sending messages, searching for information on the internet or simply reading are assumed by the Artificial Intelligence (AI) capabilities of these applications.

While the mobile payment method, the preference for m-wallets is growing, although neither providers nor consumers have fully embraced the technology. Possible reasons are not associated with the mobile wallet itself, but rather that people remain loyal to traditional payment methods.

Written by Kambda

Steps to start an E-commerce?

The word e-commerce is the abbreviation for electronic commerce, which consists of buying and selling online. This type of business has been gaining strength in recent years, to the point that, in 2019, 21.8% of the world’s population made purchases over the Internet. Given this, companies have had the task of finding new creative ways to sell their products and meet consumer needs.

So, here are some steps to consider if you are interested in starting this type of business.

1. Choose the domain: The domain is the web address, also known as the link of your e-commerce and is what customers need to enter the site to see and buy your product. The important thing is that it is memorable and easy to write.

2. Choosing the payment method: It is important to offer as many payment methods as possible so that the client can choose the one that best suits their needs. In this way, not only does the business become more attractive and accessible, but it also guarantees a good user experience on its website.

3. Logistics: This aspect is one of the key factors. Includes distribution, method and delivery times, product stock, among others. It is very important to be clear about this aspect so that it is functional for the company and, in turn, for the consumer, and thus provide an experience so pleasant that you want to buy again.

4. Strategy: Finally, for the above points to work in the best way, it is vital to have an adequate marketing strategy focused on the needs of each business. In need of a constant flow of clients, it is necessary to have strategies that range from the use of social networks to the use of search engines such as Google, either for pay or with SEO.

At Loymark, we specialize in creating optimal e-commerce platforms, taking into account industry trends, consumer behavior and the specific needs of each company. We accompany you in strategies with measurable and achievable business objectives that will allow you to offer your customers the best online and mobile shopping experience. Can we help you with your business?

Database Analysis Before Software Development

Written by: Perfiles Tecnológicos

Currently, there is an infinity of technologies and design styles focused on the storage and management of information, which facilitate the creation of databases. Therefore, talking about which is the best technology or the best design will depend on several factors, among them professional and personal opinions.

However, it can be stated that when designing a database, the information is grouped considering how to provide the customer with a quick and efficient access to the system, while protecting its integrity and security.

But, why is it important to make an analysis of how to build a database before starting the development, instead of designing it along the way? To answer that question, this process may be compared to building a house. It all starts with the foundations that support all the structure, giving it stability and making it safe. Now, what if these were poorly built? Well, they could be repaired, which would imply a high cost, most probably it would be necessary to rebuild or reinforce some walls, or in the worst-case scenario, invest a lot and still end up with a crooked house.  Following the same line, databases are like the foundations of systems or applications. When they have a bad design, it will probably result in performance issues, high maintenance and redesign costs, or well, the need to create a new system entirely.

This does not imply it is impossible to make any changes to a database while the system is under development, or once it is in use. However, it is important to clarify that said changes will have a high impact on the time and cost of the system, since the most advanced it is at the time of the modification, the bigger the overwork and redesign will be. And it can all be avoided.

Previously, we answered: why is it important to have a good design? But we have not yet responded why not developing the database at the same time the application is being developed? Retaking the comparison with the construction of a house, what would happen if, while someone builds the foundations, another person begins to build the walls? It is possible that the walls will not not fit properly or that the wall-builder will have to wait for the section of the foundations to be over, to finish their job. Similarly, it is possible that, when designing the database together with the system, developers run into dependencies that make them pause their tasks while finishing the development of the segment that needs attention before they can continue with their task. Another possibility is duplications or a bad application of normal forms, once the system is finished, which would require the redesign of some functionalities or modules to solve these problems. 

It is true that the most advanced teams are capable of developing under assumptions that in the future there will be a place for storing the information, or creating the structure of the database at the same time they are developing. However, we cannot confuse this working style with lack of planning, since, to perform this kind of work, a team needs millimetric planning.

To give it more perspective, let us imagine that someone hired a construction company that provides a plane and diagrams before starting with the structure, in a way that all builders know where everything will be before starting. This is known as an analysis and planning phase, which is the same for development teams.

In other words, we can develop the application at the same time that we create the structure of the database, as long as we have all the resources that are necessary to manage the project and, at the same time, keep them constantly updated each time there is a change in the system.

In conclusion, when analyzing and planning databases or any other project before having started, the team members will be capable of managing work at their best by foreseeing possible inconveniences and avoiding unnecessary expenses, in addition to allowing a better adaptability to the changes that will mostly reflect in the early stages of the development, proving the team with a better adaptability and no need to overwork.

It is important to remember that the bigger the workload in early stages of the project, the fewer complications there will be at the end, and the result of the project will be better as well.

“Setting a target is not the most important. Deciding what you will do to achieve it and adhere to the plan, is”- Tom Landry

Python: Versatile and Mature Programming Language

It is an old programming language presented in a large number of applications and operating systems. It is very easy to find on servers, in iOS, Android, Linux, Windows or Mac applications. All this is due to a moderate learning curve and it emphasizes giving you a readable code syntax.

Python is a versatile multi-platform and multi-paradigm programming language that stands out for its clean and readable code. One of the reasons for its success is that it has an open source license that allows its use in any scenario. This makes it one of the first languages a lot of programmers get taught in schools and universities all around the world. In addition to this, there is a large amount of companies that make this an intensive use. Such is the case of Google, Facebook or YouTube, since it allows, among other features, the automation of processes and task execution in both client and server environments.

In summary, these are the main advantages of programming with Python:

• Simplified and fast: this language greatly simplifies programming, it is a great scripting language.

• Elegant and flexible: The language offers many facilities to the programmer as it is easily readable and interpretable.

• Healthy and productive programming: it is easy to learn, with a moderate learning curve. It is very easy to start programming and boost productivity.

• Neat and clean: it is very legible and its modules are well organized.

• Portable: it is a very portable language. We can use it in practically any system today.

• Community: it has a large number of users. Your community is actively involved in language development. Python is an excellent choice to work with a large amount of data, thanks to it being a multi platform language that facilitates data extraction and processing.

For this reason, big data companies will always look for a Python Company. Below are some examples:


It was 2016, when the Instagram engineering team claimed they were running the world’s largest implementation of the Django web framework, which is written entirely in Python. Since then, the Instagram engineering team has invested time and resources to keep their Python implementation viable on a massive scale.


According to a 2016 Facebook post, Python is currently responsible for multiple infrastructure management services. These include using TORconfig to handle network switch configuration and imaging, FBOSS for white box switch CLI, and using Dapper to schedule and run maintenance tasks.


Netflix uses Python to power its data analysis on the server side. However, it doesn’t just stop there. Netflix allows its software engineers to choose the language in which to code and they have noticed a huge increase in the number of Python applications.

In conclusion, we can say that, besides the 3 decades that Python already has, it is a mature language that is in a continuous evolution process. Simplicity, versatility, and its power have made it an off-road programming language that can help boost digital literacy for broad sectors of the population, making programming accessible to people and professionals of all kinds.

Do You Know Microsoft 365 Security?

Our partner Microsoft has a good variety of technological solutions. One of the most well known is its tool Microsoft 365, which incorporates portals that assist with the management and measurement of security in its platform from a central point, through what IT admins know as administration centers.

Microsoft 365 is a solution made up by two types of categories, Microsoft 365 Enterprise and Microsoft 365 Business; the first one focused on big companies and the latter on companies that do not go over 300 employees; however, there may be particular needs from an organization that cause the usage of this solution to vary regardless of the amount of users. The security aspects are inalienable, since the entire organization requires peace of mind when performing their operations. Because of this, Microsoft 365, through one of its applications Microsoft Threat Protection, applies techniques for prevention, research of and automatic response to attacks in protection of identity, email, and apps. On the other hand, and when it comes to security against advanced threats in company networks, it is complemented with ATP by Microsoft Defender (mjcaparas, s/f), and even more specifically, it can also add up a solution called Microsoft Office 365 Advanced Threat Protection (ATP), which filters email and helps protect the organization against viruses and malware from day 0, as well as protecting from ill-intentioned links in real time.

These tools may give really valuable reports for companies to have an idea of what happens in its platforms, and apply controls according to real data, therefore applying the security budget properly to continue with its operations confidently.

Written by Perfiles Tecnológicos

Node js development services

NodeJS is a technology for the development of applications with a universal purpose. It basically consists of a Javascript execution platform, which is known as a “runtime”, on which all types of programs can be executed.

To explain it in a more practical and understandable way, NodeJS is the Javascript language taken from the browser context. Those who set out to invent it knew how to assess the power of the Javascript language and used the “V8” engine (the open source Javascript engine of the Chrome browser) to create an execution platform capable of taking advantage of the popular language to undertake a wide variety of Projects.

With NodeJS you can build traditional web applications, such as websites. In fact, there are several CMS projects based on Node. However, the most common use of NodeJS is the development of web services that return data in JSON format, which we usually call a REST API. Also with Node we can build multiplatform desktop applications, which have a capacity compatible with Windows, Linux and Mac, as well as console programs. Many day-to-day developer tools are made using NodeJS, from publishers such as Atom or VSCode, to task automaters such as Gulp or asset packers such as Webpack or Rollup.

One of the main characteristics of NodeJS is to undertake many tasks with low resource consumption, which makes it especially interesting for the development of high concurrency services.

Among the main advantages of Node JS are: Speed (runs on Google’s JS engine), I/O paradigm without blocking, data transmission (HTTP requests and responses as a single event), same language (javascript), both on the client and on the server, unified database queries (JSON format), easy and fast coding, good package management thanks to NPM (and Yarn), proxy server capacity, fast development cycles and business logic in the server.

But in case you are still not convinced of the importance of Node JS and its service development, here are some of the companies that use it:

1. Uber: The platform for sharing trips. Uber, is one of the best examples of Node.js applications. The company has doubled in size every 6 months in the last two years. Why? Node.js is ideal for distributed systems that carry out many network requests in order to quickly process large amounts of information. It also has a very intuitive error analysis and rapid code deployment and has constant technological improvement due to the open source community.

2. Ebay: the American e-commerce giant has huge traffic and wanted to work with proven technology. Finally, they chose Node.js, still quite immature at that time, because of the need to make the Ebay application in real time as possible. In addition, they wanted me to maintain an active connection with the servers since, their main objective was to organize a large number of specific eBay services that displayed information on the page, for example, the management of operations linked to I/O.

3. Netflix: The renowned streaming television company chose Node.js for three reasons: the ease with which JS developers learn it, the fact that it eliminated the need to write code twice and high performance. Also with Node.js they reduced compilation times and enabled user customization. As a result, the Netflix team has improved the application loading speed by 70%.

Written by Kambda